A new identity for a company with a new vision.


Wello is a social venture with an ambitious goal: to deliver clean water to a thirsty world. They design and deliver affordable innovations that save time and increase opportunities for people who lack access to water. Wello was looking to move from a company that offered a single product to a design company that focused on solving water related problems both big and small.


Wello needed a much more nuanced identity to fully express where they were going in the future. The refreshed identity holds onto pieces of their past while ushering in their future.